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About Frederick’s of Hollywood:
Frederick’s of Hollywood was founded in 1947 by Frederick Mellinger, the man who invented the push-up bra. The original store stood on Hollywood Boulevard and housed The Lingerie Museum which presented The Celebrity Lingerie Hall of Fame. The collection included lingerie worn by several Hollywood movie stars, including Madonna’s iconic spiked corset. Frederick’s daring designs revolutionized the lingerie industry, and you can still purchase and view his pioneering collection through American Fine Art, Inc.
Frederick’s was the leading lingerie store during the 50s through the 70s, and they normalized the previously foreign concept of purchasing lingerie through a catalog. However, in the 1980s, Victoria’s Secret, founded by Roy Raymond in 1977, overshadowed the company in the 80s. Since then, the company had struggled to stay afloat. In 2015, they filed for bankruptcy, and the Authentic Brands Group acquired the branch, launching it exclusively as an online store.
In 2017, Megan Fox was named co-owner and opened her own collection. With her acquired role, she maintains creative input and the freedom to design her own line.
Currently, the online store sells lingerie and sleepwear, bras and panties, accessories, and has a…