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About Avis Car Rental
The Avis Car Rental company was started by William Avis back in 1946 at an airport in Detroit and was seeded by an investment of $85,000. By 1953 they had expanded their operations to many more airport locations and had opened up franchises in Europe, Canada, and Mexico. The following year (1954) William Avis sold the business to Richard S. Robie, a Boston area financier, for 8 million dollars. Not a bad return on investment! Although the company continued to grow at a huge rate over the next 10 years they were always second fiddle in the car rental game, with Hertz being number one. In 1956 they debuted the ‘We Try Harder’ marketing campaign, which is to this day recognized as one of the most clever and effective marketing campaigns of all time. It paid off and an 1965 the company was sold again for 51 million dollars. It would be sold again in 1977 for $174 million. Not bad at all for a company that started with one location at Willow Run Airport.
Today, Avis is operating in more than 165 countries and has over 5,500…